01
Visits from search
Organic visits compared with last month and last year.
02
Sales and sign-ups
The conversions that come from search, in your own figures.
03
Pages that earn
Which pages bring the visits and the revenue.
04
Clicks and positions
Search Console data alongside your rankings.
05
What changed
Gains and losses explained, with the likely cause.
06
What it was worth
The value of each fix once it is applied.