How Budrus works
A monthly cycle of monitoring, diagnosis and documented fixes.
There is no dashboard to log into. Programmed AI agents report every month and answer whenever you ask.
The rhythm
Two touchpoints. Nothing else.
Programmed AI agents monitor in the background. You receive one report a month, and an answer whenever you ask.
Monthly
1st working day
Reports
One report: clicks and revenue against last month and last year, keyword movements, site health, competitors and every fix ranked by expected value.
Any time
Reply or ask
Answers
Ask why a category dropped, who outranks you or whether a page is indexed. The agents fetch current data, answer in plain language and write out the fix when it can be written. On larger plans, answers can also arrive by Slack or text message.
Day one to day thirty
No workshop. A website address and an email.
Day 1
Start
Share your website address and an email, then name your competitors and markets. That is all you need to start. Nothing to install, nothing to connect.
Day 2
First report
Within 24 hours: the five biggest gaps, the keywords the agents will track and the crawl errors found. It is yours even if you stop here.
Day 8
First answer
Ask anything by replying to a report. The answer returns with the supporting numbers. By now the agents know which pages earn revenue.
Day 30
First monthly report
The full picture with every fix ranked by value and written out. You apply the fixes, and the agents verify them on the live page the next morning.
What the agents check
98 checks on every plan. 115 in total.
Eleven areas. Areas 01 to 10 run on every plan. Area 11 is a deep technical audit, available as Advanced or add-on. Select an area to see every check and why it matters.
01Technical healthCan Google read and trust your site?21 checks+
Broken links
Dead ends for visitors and for Google
Pages that are down
Nobody can reach them, people or Google
Redirects, chains and loops
Slower pages and lost ranking strength
Pages hidden from Google by mistake
Important pages can be invisible
Main-version signals between similar pages
Google may show the wrong page
Duplicate homepages and addresses
Strength split between copies
Page titles
The headline people click in Google
Search snippets
The short text that wins the click
Headings and page structure
Tells Google what each page is about
Duplicate and thin pages
Weak pages pull the whole site down
Pages nothing links to
Google and visitors can't find them
Pages buried too deep
Treated as less important
Dead-end pages
Visitors leave instead of continuing
Image descriptions
Image search, accessibility and context
Slow server response
Visitors leave and rankings drop
Speed and Core Web Vitals
Google's page experience score
Sites built with JavaScript
Google may see an empty page
Bot protection blocking Google
Your security may block search engines too
Sitemap coverage
Helps Google discover every page
Template problems: one fix, many pages
Hundreds of warnings become a few fixes
Month-to-month comparison
Proof of what was fixed
02Content qualityIs your content good enough to win?6 checks+
Spelling and grammar, in any language
Small mistakes cost trust
Translation errors and wrong-language text
Premium brands look careless
Does each page answer the searcher's question?
Google rewards the best answer
Side by side with the page ranking first
Shows exactly what's missing
Outdated prices, hours and events
Old details push visitors away
Copy-paste pages
Low value in Google's eyes
03RankingsWhere do people find you today?6 checks+
Every search you already appear for
What works today, and what to protect
Live Google position checks
Real positions, not estimates
Tracking of your key searches
Proof of progress, month after month
What else sits on the results page
Maps, images and videos compete for the click
Appearances in Google's AI answers
The new place where answers appear
Estimated traffic and visibility
A quick size check against others
04Search demandWhat are people looking for?9 checks+
Searches people make, with monthly volumes
Real demand before writing anything
Difficulty, intent and click value
Choose topics you can win and that pay
Demand in your city or region
Accurate numbers for local markets
Trends and seasons
Publish before the peak, not after
Demand with no page on your site
Free traffic you're missing today
Searches where you're almost on page one
The fastest wins
Topic map: one page per topic
Build the right pages, once
Your pages competing with each other
Two pages splitting one search
Saved, tagged search lists
Your working list, kept month to month
05CompetitorsWho ranks above you?8 checks+
Your real search competitors
Often not your business rivals
Who they are: rivals, media, marketplaces, forums
Don't fight the wrong player
Searches they win and you don't
A ready-made to-do list
Their strongest pages and topics
What Google rewards in your market
Their size and strength
Realistic expectations
Market map: leaders and openings
Where you can win
Google winners versus Maps winners
Different winners need different plans
Where competitors are weak
Where to start
06Links and reputationWho vouches for you?10 checks+
Sites linking to you
Each one is a vote of trust
Overall strength score
How you compare with others
Growth: new and lost links
Gaining or losing trust
Link quality: good, neutral, spam
Real value separated from noise
Spam patterns and hack signals
An early warning of a hacked site
Inflated link counts
Many links from few sites count as few votes
Links pointing to dead pages
Lost value that's easy to win back
Your links versus competitors'
Who is more trusted, and by whom
New link opportunities
Where to earn the next links
Contacts and ready outreach emails
Who to write to, and what to say
07Local and Google MapsCan nearby customers find you?13 checks+
Google Business Profile completeness
Hours, photos and details drive visits
Business categories
The strongest local ranking signal
Claimed or unclaimed profile
Unclaimed means anyone can edit it
The website link on your profile
Often points to the wrong page
Reviews: count, rating and recency
Trust, and ranking
Replies to reviews
Shows customers you care
Maps position for key searches
Who appears for “near me”
Visibility across your area, point by point
Strong in the centre, invisible 3 km away?
Head to head with the top local rival
The exact gap to close
Nearby rivals and unclaimed listings
Who you compete with locally
Questions on your profile
Unanswered questions lose customers
Posting activity
Active profiles look trusted
All your locations in one view
Every branch compared side by side
08Your own Google dataWhat really happens on your site?13 checks+
Real clicks, views and positions from Google
The source of truth
Results by page and by search
What each page really earns
Which pages Google shows, and why not
Pages Google ignores
Quick wins, scored by value
The best opportunities first
Visitors from Google over time
Growing or shrinking
Entry pages from Google
Which content brings people in
Engagement on each page
Do visitors stay or leave?
Google compared with your other channels
Search's share of all your visitors
Calls, forms and bookings from Google
Search measured in results
Revenue from Google visitors
Search measured in money
What visitors search for on your site
Content people want but can't find
Audience: country, device, language
Who your visitors are
Tracking health
Bad tracking leads to bad decisions
09AI assistantsDo AI assistants recommend you?4 checks+
Mentions in ChatGPT, Gemini, Perplexity and Claude
People ask AI instead of Google
Brands AI recommends next to you
Who AI picks instead of you
How different AI models answer your key questions
Your story in AI answers
AI share of voice against up to 5 competitors
How often AI names you, and how often it names them
10Your monthly briefClear answers, every month.8 checks+
One brief in three levels of detail
Directors and experts both served
The 1 to 3 actions that matter most
Know exactly what to do first
Month-over-month progress
See what your plan delivers
Plain language and a glossary
No SEO knowledge needed
Spreadsheet exports
Ready for your developer or agency
Automatic monthly runs
Nothing to do on your side
Memory of your goals and history
Every month builds on the last
Private by default
Your data is never shown to anyone else
11Deep technical auditEvery technical detail, for complex sites.Advanced or add-on17 checks+
Security: insecure pages, mixed content, forms and headers
Browser warnings scare visitors away
Messy page addresses
Uppercase, parameters and long addresses create duplicates
Links to dead external sites
Makes your site look neglected
Link wording
Clear link text helps people and Google
Internal link strength of every page
Which pages your own site treats as important
Language and country versions
The right language shown in each country
Paginated lists
Products deep in long lists don't get lost
Rich results: stars, prices, events
Bigger, more clickable listings in Google
Oversized images
The most common cause of slow pages
Readability
Content people actually finish reading
Accessibility against WCAG
Required for many EU organisations
Mobile usability across the site
Most searches happen on phones
Sitemap against reality
Gaps between what you submit and what Google sees
Blocked files that break the layout
Google may see a broken page
How AI crawlers see your site
Whether AI assistants can read you at all
Screenshots of pages as Google sees them
Visual proof of every problem
Test site versus live site
Safe redesigns and site moves
Fixes
Every fix is written out and verified.
Every fix is written in full: the title, the text, the redirect and where to apply it.
Each applied fix is verified on the live page the next morning.
Sample fix #214 · 301 redirect
/collection/boots-2023 → /collections/boots
Reason: 6 tracked keywords still send traffic to the old URL, which returns 404. Apply under Navigation → URL redirects. The agents verify the live page the next morning and report when clicks return.
Free first report
Start with a free report.
Every page is analyzed, five live searches are checked, and you receive one fix list sorted by value. No card required.