01
Demand
Search volume for each search, in each of your markets.
02
Difficulty
How hard each search is to win against the pages that rank today.
03
Buying intent
Which searches come from people ready to buy.
04
Keyword groups
Related searches grouped, one page per group.
05
The page to make
A title, an outline and the search each new page should target.
06
Ranked by value
Opportunities ordered by expected value, highest first.